If you’re going to survive a zombie apocalypse, you’re probably going to need a getaway car. I’ve already received my Zombie Hunting Permit, so all I’m missing now is a bugout vehicle! Fortunately, Hyundai had a special display of its Zombie Survival Machines for viewing at the Chicago Auto Show.
These vehicles are the result of the Walking Dead Chop Shop campaign, where fans of the popular zombie TV drama could customize their own bugout vehicles and compete for survival. On the final day of the Chicago Auto Show Media Preview, Hyundai received the first place WOMMA Driving Engagement Award for this clever viral marketing campaign, which was presented during a special breakfast and awards ceremony.
After the awards ceremony, WOMMA hosted a panel discussion with industry experts regarding social media trends. From left to right – Suzanne Fanning, WOMMA President; Tanuja Singeetham, digital
champion for North America, Nestlé; Jennifer Wesley, head of industry, Google; and Mark Bisard,
vice president and senior counsel, American Express.
After the awards ceremony, Hyundai held a press conference discussing the Hyundai Genesis.
Here’s a photo of me taking photos at the Hyundai press conference. 😉
During the press conference, Hyundai also unveiled the 2014 Veloster RE:FLEX. The Veloster line is one of Hyundai’s popular economy cars – so that you can escape zombies without breaking the bank! 😉
Hehe looks like a fun day!!
The zombie machine would freak me out but my kids would LOVE it!
Those Zombie Apocalypse machines where something else! Such a cool exhibit to have and genius design.
OH what an experience. I love learning more about car makers, that new edition for Hyundai looks hot! I owned a Hyundai Elantra for a year, loved it!
Ooo… I’m liking the looks of that new car.
That is hilarious (and super creepy). LOL
What a fun day. I would have loved to attend it and learn about the new cars
I saw the commercial to make your own! My kids would get a kick out of that! What a fun day to experience!
I’m not sure my old girl could escape zombies. Maybe I’d better look into some of these Hyundai vehicles!
LOL. that is hilarious. Not watching network tv I tend to miss a lot. My husband would get a kick out of this.
That is so funny! What a great way to get peoples attention and have fun.
My husband has been eyeing the Veloster. We currently only have one vehicle that seats all four of us so he’s been on the lookout for something efficient (yet fun) that would work.
OK, this is hands down fantastic marketing.
That is a pretty cool and creepy display. It’s one you definitely wouldn’t forget!
That’s awesome!! What a fun time you must have had there.
HAHAHA!! Ok that is so awesome 🙂 And oh my word I am just loving the beauty of the Re:Flex! Looks like you had a super fun time 🙂
Fun! Huge Walking Dead fan here.
I love this! Lol! What a great marketing campaign! My oldest daughter is always joking about zombie apocalypse! Lol
Haha! How fun! This is awesome!
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